In the spring, AE had a single marketing goal, "Own spring break." Below is an example of just that. Not only did we have a venue at perhaps the most cliche spring break destination, Cancun, we also had significant presence at Padre Island as an eco volunteer break. To round out the locations Squaw Valley provided a scenic venue for the Gym Class Heros to play and have a lodge experience. What about the college kids that forgot to save up for spring break? Well, we played it all back online leveraging the site for live concerts, photo pickup from the actual event and of course the opportunity to ease your jealousy a bit by shopping online with our host iJustine.
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