Checkout - Lands' End

The checkout process is arguably the most important application on a commerce site. Without it, there isn't commerce. Regardless how great your brand is represented online, if you can't purchase you won't be able to afford to continue to deliver the branding. The landsend.com checkout is no exception. Below is an after and before. Highlights include: one page style, in page editing of products in bag, shared bag and checkout, save for later, easy account signup after completion, visually more contemporary.