Spring Break - American Eagle Outfitters

In the spring, AE had a single marketing goal, "Own spring break." Below is an example of just that. Not only did we have a venue at perhaps the most cliche spring break destination, Cancun, we also had significant presence at Padre Island as an eco volunteer break. To round out the locations Squaw Valley provided a scenic venue for the Gym Class Heros to play and have a lodge experience. What about the college kids that forgot to save up for spring break? Well, we played it all back online leveraging the site for live concerts, photo pickup from the actual event and of course the opportunity to ease your jealousy a bit by shopping online with our host iJustine.

AE Jeans - American Eagle Outfitters

From a pure aesthetics standpoint, one of my favorite denim guides. Simple execution and limited functionality.

Designer: Kayan Moussoba | Creative Director: Michael Tallman

Denim Photography - American Eagle Outftters

Consistently updating product photography to enhance the brand image is important, especially in a category like denim at AE. Settling with product imagery should never be an option. Below shows a before and after. We were able to make clear improvement in styling, lighting, and poses.

Denim Montage - American Eagle

How does 2006 seem so long ago...well, my team and I were killing it then too. This was an experience that was used at the top of the denim index pages pages on ae.com. The coolest part was the stop motion denim rotations. Here it is live but I won't promise it all works. I mean come on it's 6 years old that's like 80 internet and 42 dog years.

Live Version Here

Design: Michael Tallman & Kayan Moussoba | Interactive Photography: Greg Bassinger

Next we upped the ante a bit. Stop motion? What? Not this time.

Interactive video with graphics. This was in 2008.

Live Version Here