SwimMates - Lands' End

The SwimMates collection posed an interesting challenge: How do you communicate that your most flexible swimsuit is now the 4 piece bikini? Meaning, how do you let a customer know that we had created a line of swimwear that was really meant for layering. You could wear the cover-up pieces into the water because they were not just cover-ups but also part of your bathing suit that was optional pending on where or what you were doing.

Our solution, like the suit, was more than one piece to create a layered experience of informative graphics and video content.

To accompany the graphics, two videos were created. One to be used on swim product pages on landsend.com and the other as an extended play for external sites and as marketing.

Full Version

35 sec version for product pages



Beyond a standard launch graphic on the home page, we created a simple 1,2,3 step design that was used throughout the site and as display advertising explaining the concept as simply as possible.

An additional animation was created for marketing and display advertising purposes. The focus here was to create differentiation within the swim universe and show that Lands' End is different and has developed a new line based on your life style.

Animation