Backpacks and Back-to-school are like Xmas for the kids business. For that reason significant effort is put into making sure the shopping experience is dynamic, informative and simple. Starting with the Landsend.com/kids landing page. With so many stories to tell it was important to make sure backpacks cut through while the rest of our product lines got some play too.
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| Designer: Pamela Stant | Writer: Alex White |
We partnered with blogger Audrey McClelland at momgenerations.com to create 2 videos. The first featuring our all new redesigned backpacks and the other promote Iron Knee.
The backpack experience was designed to showcase the collections and provide important fit, sizing and quality information. This was achieved through a dedicated landing page and series of product videos that were designed to be informative but provide a touch of whimsy at the end.
Additionally we carried the product detail through onto index and product pages using a badge system that allows for multiple denotations and plenty of info for mom to make a confident decision on product pages.
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