landsend.com evolution - Lands' End

The next step in a never ending process. Evolving the digital presence of a brand can be daunting until you have a vision of where you want to go, mind you, an evolving one. Breaking down that vision into a strategy on how you plan to roll out change without having to wait for a big tada is where the fun comes in. Simple consistent updates won't "scare" anyone away but an update to your digital commerce navigation is in my opinion the most visible and impactful for your customer. Below is sample of both a taste of the vision and the first step.